The Mobile Gambling Opportunity

Juniper research new report published today has found that a combination of mobile casino, lottery and betting services will see the scale of annual wagers on mobile gambling exceed $48bn by 2015. These service launches in major emerging markets are led by China allied to liberalisation of remote gambling legislation across the US and Europe.

Mobile Gambling onto a Winner in China, Japan and UK

The report studies gambling services on a country-by-country basis. It finds that, in recent years, the Japan Racing Association’s iPAT service had been responsible for the bulk of global mobile gambling transactions, with casino/betting services in the UK accounting for much of the remainder. However, the sharp surge in adoption of the mobile lottery service launched by VODone will help propel China into third place in terms of mobile gambling transactions.

The Land of Opportunity (and Mobile Gambling)

The US market is now poised to see the introduction of its first mobile lottery services in 2011 with state lottery providers anxious to explore new distribution channels as sales from traditional lottery outlets decline. In addition, the report observes that impending legislative changes in the US may herald an opportunity for mobile casino operators in the medium term.

Key Forecasts

The new report published today provides regional and country level forecasts for both China and Japan, as well as for the UK. Key forecasts split by mobile casinos, mobile lotteries and mobile betting include:

Mobile Gambling on the Go

Other findings from the Mobile Gambling Markets report are that end-users have eschewed multiplayer mobile gambling apps, preferring to multitask while playing “snacking” applications and that while Apple has begun to permit gambling apps to be sold via the App Store, the majority of service providers are opting for a browser-based approach.

Key questions the report answers

1. What is the scale of mobile gambling transactions in the key markets of China, Japan & the UK?

2. How has the growth in consumer smartphone adoption impacted upon the evolution of mobile gambling services?

3. What are the advantages/disadvantages of deploying browser-based apps for gambling services?
4. What strategies should service providers deploy to maximise their revenue opportunity from mobile gambling?

5. To what extent have traditional hurdles constraining mobile gambling growth been removed or ameliorated?

Download Free Whitpaper