Proximity equals Location Based equals Intelligent Mobile Marketing

BLUETOOTH HELPS HILL STREET SHOPPING CENTRE SNAP UP AWARDS


AN INNOVATIVE Bluetooth marketing system has helped the Hillstreet Shopping Centre in Middlesbrough win national recognition.

June 18 2010 Evening Gazette

Hillstreet Shopping Centre


The centre won awards in the digital marketing and community relations categories of the British Council of Shopping Centres’ (BCSC) annual Purple Apple Marketing Awards.


Competition judges praised Hillstreet for engaging with new marketing channels and achieving return on investment for retailers and partners.


The Tees side firm said its Bluetooth system was a key part of its overall marketing strategy. The technology allows retailers to learn more about the buying habits of their customers and produce targeted promotions which help to boost sales.


Five transmitters were installed in the mall which sent promotional information to more than one million bluetooth-enabled mobile devices since the scheme began in 2008. Around 100,000 downloads have been made – a conversion rate of around one in ten.


Jon Walton, Hillstreet marketing consultant, said: “Retailers see it as a value-added tool for which they don’t have to pay. A conversion rate of one in ten is a great result for any advertising campaign.”

Hillstreet plans to increase the number of transmitters to 12 and trial the technology in individual retail units.


With over 60 million Smartphones and PDA users in the UK alone, 60% of them continually Bluetooth enabled, Bluetooth proximity marketing allows ‘on the spot’ communication without the delay and expense of printing or using expensive broadcasting services.


Diane the Project Director of i-send proximity, states “It is clear that retailers are looking for a new and direct way to connect with passing consumers.  Smartphones are on the rise and with the introduction of the  i-pad, using a low energy, green multi media broadcasting transmitter to connect in real time at low costs have to be of advantage to both the retailer, consumer and the shopping area’


For more information on how to install a blue tooth broadcasting network visit CLICK to request more information.




Mobile Money Transfer and Remittance Report


The mobile money transfer opportunity


Juniper Research has published a new report which finds that the array of financial services possible via mobile phones are proving so attractive that some developing countries are seeing unprecedented penetration levels of up to one in two mobile subscribers within two to three years from launch. Regionally, the report identifies that some developing regions will achieve a rate of 1 in 5 money service users over the next 2 years which is a remarkable level of adoption for such new services.


You’ve got money! Transfers on the mobile
The new research found that money transfers, bill payments and airtime top-ups constitute the typical top three mobile money services in an operator’s portfolio. Increasingly though merchant payments are being offered and operators can, via partnerships with supermarkets for example, enable people to pay for their shopping this way.


Mobile money on the Go
This extensive intelligence report provides the most comprehensive view of the mobile money transfer and remittances market to date, focusing on eight key regions of the world and providing industry benchmark forecasts and opinion on the future for this vibrant sector.


- Completely Revised & Updated
- New Vendor Positioning Matrix
- Expert Market Attractiveness Analysis



It pays to keep it simple


Although the mobile money transfer market is indeed vibrant, the latest research does warn that prospective users can be discouraged to join such services if the KYC (Know Your Customer) requirements are too onerous, or simply not achievable.
International MMT to Double by 2013


Other findings from the new report include domestic transfers, airtime top-ups and bill payments will account for at least 60% of all applications and following the recession international mobile money transfer users will more than double by 2013, driven by migrant workers, with services launched by MNOs and remittance hubs for country specific migration corridors.


Forecasting Suite
Within three forecasting suites the report projects the market opportunity for domestic mobile money transfers, international money transfers, and sophisticated financial services up until 2015 by eight key regions with transaction frequencies, size of transactions, number of users and transaction values forecast.



New vendor positioning matrix
This new edition analyses and compares 22 mobile money vendors using a new matrix technique. It also employs a new regional market attractiveness tool to classify the market opportunities presented in easy to understand diagrams.


Key questions the report answers:
1. How many active mobile money users will there be in 2015?
2. Which region will show the most growth over the forecast period?
3. What is the strategic positioning of mobile money vendors?
4. How will transaction sizes change over the next five years?
5. What are the most popular mobile money applications?
6. What are the prospects for international mobile money transfers?